107 Data & Analytics Leaders Speak Out
Challenges & Recommendations
And we made a free report on it!!
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Powerful insights to help you measure the ROI of CX investments
CX leaders face difficulty in convincing C-Suite on investing in customer-centricity due to lack of quantifiable ROI. This study explores 20 successful cases where CX leaders identified a challenge, implemented a solution and measured the ROI of their investment.
Access the study to see how these leaders proved CX initiatives' ROI.
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Some of the Participating Brands
Global Data Leaders Featured in our Report
Michael Nevski
Director, Global Insights, Visa
Zimm Zimmermann
SVP – Strategy and Analytics, Wunderman Thompson
Juan Carlos (JC) Albornoz
Senior Customer Experience Manager, Microsoft
Hayley Molloy
Customer Experience Manager, Johnson Controls UK&I
Matthew Blasco
Managing Director | Head of Customer Analytics at JPMorgan Chase & Co.
Hear From The Data Leaders
Smart staffing - Distribute the analytics team between solving incoming analytical requests from stakeholders vs pro-active advanced analytics projects that showcase value and impact
We have lots of data across many platforms but lack a robust analytics process for developing insights.
"Good enough" approach and pressure on financials. If solutions are driven by manual work with assumed cost, it's fine to continue doing it that way and trimming down costs gradually instead of investing in improving the foundational stuff.
This kind of data-driven insight requires sophisticated analytics to collect, aggregate, and interpret customer usage data. Data is often dispersed across different systems and tools, making it difficult to create a unified view of the customer's product usage.
Having results that are easy to understand and to then determine what to do with them...turning insights into action.
Snapshot of the Key Findings
from the Survey
32%
of data executives strongly suggest to invest in the right analytical tools and should be a top data strategy priority for 2024
28%
of data executives suggest to
invest in a skilled team
24%
data leaders quote Improving data integration as top challenge globally
21%
say a serious lack in skill is a critical concern
20%
of data executives cited a lack of real-time analytical tools as a major challenge facing them globally
17%
of data leaders believe in a strongly aligned data strategies
17%
of data executives reported that its important to derive insights from data
Our Survey Respondents
Industries
19% Software Development
|
03% Educational Services
|
Key Takeaways
Key Takeaway 01
Investing in the right tools is crucial for effective data management and analysis. Companies should prioritize investing in tools that can handle large amounts of data and provide insightful analytics.
Key Takeaway 02
Building a skilled team is essential for maximizing the value of data. Hiring individuals with expertise in data management, analysis, and visualization can lead to more accurate insights and decision-making.
Key Takeaway 03
Defining a clear data strategy is necessary to ensure that data is utilized effectively. Companies should establish goals and objectives related to data usage and outline a plan for collecting, storing, and analyzing data.
There are more amazing findings, insights, and takeaways in the report.
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Join Clootrack CX Expert Council
Clootrack’s ‘107 Data & Analytics Leaders Speak Out: Challenges and Recommendations’ is the latest report of the wide-ranging Clootrack study series that helps the CX community to understand the challenges behind customer experience. If you are an expert CX practitioner and want to share your thought leadership with the wider CX community, join our community of experts.