Special Episode | CX Experts Reveal How They Proved The ROI of CX Investments

Brilliant real-life examples of how CX Professionals have succeeded in linking CX investments to business outcomes 

CX leaders work tirelessly to create exceptional customer experiences that drive loyalty and revenue. However, many struggle to attract a budget in this area as it's difficult to show the returns on their investments.

Studies have attempted to quantify the Return On Investment (ROI) and the business impact of improving CX. But in many cases, the results are theoretical and cannot be quantified.

That's why we're excited to bring 20 real-life examples from our latest Global CX ROI study, where CX leaders have successfully proved the value of their CX investments.

In this panel discussion, Dan Gingiss speaks to Shweta Srivastava, Chief Customer Experience Officer at Tata CLiQ, and Susanna Baque, Senior Director of Global Customer Experience at SCIEX, who share real-world examples of how they demonstrated the ROI of CX.

So, if you're a CX leader looking to drive positive change in your organization, register to listen to the greatest CX leaders share their stories. 

Key Takeaways:

• 2 great CX leaders share their experiences on how they proved the ROI of CX initiatives
• A 70-page CX ROI report with 20 real-life examples from CX leaders
• 8 incredible takeaways that any company can instantly apply and benefit from their CX programs

Episode 05 | What CX Moments In Energy Drinks Category Can Teach Any Brand

- Understand the "Why" behind Customer Experience in the Energy Drinks Industry

You might be the fastest-growing entrant in the energy drinks category or an established brand looking for your next big hit, extracting the value out of your customer experience data is a critical step in driving growth for any industry.

In this episode, Dan Gingiss speaks to Hagen Panton, VP of Global Sales Capability, who has been with Nutrabolt for over a decade, to discuss changing consumer preferences in the energy drink industry.

Top takeaways:

• Positive customer experience that helps to cut through the noise
• Challenges around successful customer experience
• 3 specific tips on customer experience to focus on moments that matter
  
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Episode 03 | Owning The End-To-End Customer Experience in Chocolate Industry

- Understand the "Why" behind Customer Experience in the Chocolate Industry

Customer experience is essentially shaped by several factors, some within a brand’s control and some which are not. CX can entirely change the game for everyone, overturning businesses upside down within no time. To avoid interruption, companies need to learn how to manage end-to-end experiences and, as a result, reset business models and business processes.

In this episode, Dan Gingiss along with the guests, Sarah Tomasaitis, Global Portfolio Insights - Gum and Mints at Mars, and John Kapos, CEO of Perfection Chocolates discuss the most fascinating insights on consumer behavior post covid and the various aspects that could be out of control when it comes to delivering a great CX.

Top takeaways:

• Top 3 category drivers of the chocolate industry
• 3 aspects that customers are most happy about and why 
• Touchpoints that shape a brand experience

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Episode 01 | CX Analytics in Beauty & Cosmetics Industry

- Understand the "Why" behind Customer Experience in Beauty & Cosmetics.

In this episode, we’ll be discussing important elements of exceptional customer experience in the beauty industry.

Meet our beauty expert Loren Taylor West, Founder and CEO at CPG Beauty and Beyond. She shares her experience and best practices from the Beauty & Cosmetics industry. Dan and Loren discuss the importance of using consumer insights to gain a deep understanding of your customers.

Top takeaways:

• Top 5 category drivers in the makeup industry
• Deep dive into the Top 2 categories
• Learn why emerging brands top the brand equity chart

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