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GLOBAL STUDY

ROI of Customer Experience

20 Global CX Experts Reveal How They Proved the ROI of CX Programs.

Brilliant real-life examples of how CX Professionals have succeeded in linking investments to business outcomes.
ROI of Customer Experience

Download the CX ROI Report

Powerful insights to help you measure the ROI of CX investments

 

CX leaders face difficulty in convincing C-Suite on investing in customer-centricity due to lack of quantifiable ROI. This study explores 20 successful cases where CX leaders identified a challenge, implemented a solution and measured the ROI of their investment. 

Access the study to see how these leaders proved CX initiatives' ROI.

Download the Free Report

 

Some of the Participating Brands

     

 

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ROI of Customer Experience - Some of the Participating Brands - Siegel Gale
ROI of Customer Experience - Some of the Participating Brands -Countdown
ROI of Customer Experience - Some of the Participating Brands -Ogilvy
ROI of Customer Experience - Some of the Participating Brands -Sciex
ROI of Customer Experience - Some of the Participating Brands -IBM

Global CX leaders Featured in our CX ROI Report

     

Jared E. Fink

Group Director, Experience at Siegel+Gale

Ivette Godinez

Head of Category Management & Shopper insights & e-Catman, at Grupo AlEn

Dave Seaton

Founder & Principal Consultant at Seaton CX

Susanna Baque

Senior Director of Global Customer Experience at SCIEX

Sean Crichton-Browne

Head of Global Partnerships & Customer Engagement, MarketCulture Strategies 

Hear From Our Experts

     

Achieved a growth of $11.1Million, Efficiency (Cost Savings) of $7.9Million, and Retention of $6.0Million

Julie Ryan
Director, Patient Engagement & Customer Solutionsat The Janssen Pharmaceutical Companies ofJohnson & Johnson

20% Increase In Customer Engagement After Optimizing Digital Experience Across Different Devices

David Banks
Senior Director of Marketing at Bell Flavors & Fragrances

Lift Retail Sales By 30% And 58% Increase In Higher Ticket Items After Recreating A Holistic Customer Experience

DeAnn Campbell
Retail Strategy & Insights at AAG Consulting | Armstrong Alliance Group

Melissa initiated a data-first approach combined with design thinking techniques focusing on the stakeholder experience that allows all stakeholders to have a consistent experience across the organization. Here, a comprehensive data strategy helps to prioritize value-added activities and projects with better results.

Melissa Drew
Associate Partner at IBM

Here is exactly what you will learn from the CX ROI Report

A summary of the Key takeaways:

1-1

Pitch the CX Program to the right stakeholders

2-1

Build your own CX ROI model

3-1

Ensure the Right VoC is Captured

4

If You Can’t Measure It, You Can’t Improve It

5

Focus on Long-term CX Outcomes

6

Right Technology is Inevitable

7

Remember, It's a Continuous Improvement Journey

8

Finally... Proving the ROI of CX Increases Investment in CX

Powerful insights to help you choose the right CX improvement investments

Download our Free CX ROI Report

Join Clootrack CX Expert Council

 

Clootrack’s Global CX ROI Study 2023 is the latest report of the wide-ranging Clootrack study series that helps the CX community to understand the challenges behind customer experience.

 

If you are an expert CX practitioner and want to share your thought leadership with the wider CX community, join our community of experts.

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